When I first had the idea to create Home Grown Bloggers, my vision was to host multiple events throughout the year in intimate settings, focused on different areas of blogging. The idea was that one blogger, in essence, could attend every retreat and learn something new at each one. Well, it’s happening!
Kelley and I are excited to announce our 2018 Home Grown Blog Retreats!! Each one is different, and each one will be limited to a small group of no more than 20 bloggers, so put these dates on your calendar and plan to attend!
Before we get into the 2018 calendar, let’s talk about 2017. Our first retreat that took place in February focused on SEO, email, and basic blog photography. While we loved talking about all of these things in one retreat, we feel we can better serve our community of bloggers by breaking these up in 2018 over separate retreats so we can deep-dive into each topic.
Our next retreat is scheduled for Oct. 27-29, 2017, and will focus solely on blog monetization. (Click HERE to register!) We know this is a highly sought-after topic of education for bloggers, so we’ll have another retreat in 2018 about this same topic.
2018 HOME GROWN BLOG RETREATS
Registration is not open for any of these retreats yet, so make sure you sign up for our email list to be notified so you don’t miss your opportunity to join us!
And remember, when registration does open, the cost of each retreat includes everything except travel – accommodations, meals and snacks, and education, plus plenty of 1:1 time with Kelley and I, and hang-out time with other attendees.
(All dates are subject to change and are meant for tentative planning purposes only. Firm dates will be set when registration opens for each event. Most, if not all, of our retreats will be held in the Atlanta, GA, area.)
RETREAT #1: PLANNING FOR A SUCCESSFUL YEAR
When: January 25-28, 2018 (3 nights)
- Evaluating your Google Analytics
- Setting blog goals for the year
- Mapping out your 2018 blog editorial calendar
- Organizing & simplifying your blog tasks
Our first retreat of 2018 will help you evaluate 2017 and creating a master plan for 2018. You’ll learn what your Google Analytics are trying to tell you, and how you can use this information to grow and reach your goals. By the time you leave the retreat, you will have your entire editorial calendar planned for the entire year!
Plus, we’ll spend time helping you learn how to organize & simplify your recurring blog tasks using techniques like time-blocking, working in batches, and the power of the word “no”.
REGISTRATION OPENS LATE SUMMER 2017
RETREAT #2: OPTIMIZING YOUR BLOG FOR SEARCH
When: April 20-22, 2018 (2 nights)
- Understanding SEO & researching keywords
- How to rank on Page 1 of Google search
- Formatting a blog post for SEO
- Setting up a roadmap for Google to ready your posts
- How to stage, shoot, and edit photos for your blog
- Optimizing images for SEO
This retreat will be similar in nature to our most recent retreat. Attendees will deep-dive into SEO, but in a way that makes it easy to understand. You will learn how to research and use keywords effectively so your blog ranks on the first page of Google search.
You will also learn how to stage, shoot, and edit photos for your blog, using both natural and artificial light sources and various editing platforms. Finally, you will learn how SEO affects your images within your blog.
RETREAT #3: HAVING A PROFITABLE 4TH QUARTER & BEYOND
When: July 20-22, 2018
- Monetizing through ads & affiliates
- How to work with brands & create awesome sponsored posts
- How to create gift guides for your readers (and earn money from them!)
- How to create digital products like ebooks and printables
Our monetization retreat will show you how to use ads and affiliate links legally, as well as how and when to use disclosures and no-follow links. You will get tips to help you connect with brands on your own, and how to create great sponsored content that brands and readers will love.
We will also show you how to create a gift guide based on your blog’s niche. By the end of the retreat, you will have the framework of your gift guide completed so you can be ready for the holiday season. You will learn how to create other beautiful digital products in addition to your gift guide, like ebooks, workbooks, and other printables that you can use as email opt-in offers or as products to sell.
RETREAT #4: BUILD AN ENGAGED EMAIL COMMUNITY
When: Oct. 26-28, 2018
- Why you need an email list (more than social media & Pinterest)
- How to fill your email list with your target audience
- How to create opt-in offers your readers will love
- What to send in a newsletter
- How to foster engagement & build a community
Email is my jam, and I could talk about it for days, so I am! In our final retreat of 2018, we’ll deep-dive into the world of email marketing for bloggers. You’ll learn why email is such a powerful tool for blog growth, especially if you are monetizing through ads, affiliate links, products, or services.
I’ll show you how to create opt-in offers your readers will love to get (and love to share), how to create valuable content for your newsletters, and how to truly build an engaged community of loyal fans through your email list. You’ll learn how to replicate the systems I use to create beautiful landing pages, thank you pages, and email sequences, too!
ARE YOU READY TO START PACKING?
As you can see, Kelley and I worked very hard to cover as much of the heavy stuff as we can. These topics are things that are best learned by doing, and in a setting where you can ask questions & implement as you learn. That’s what Home Grown Blog retreats are all about!
We hope you will plan to join us for one or more of our 2018 retreats, and bring a blog buddy! We can’t wait to see you soon!
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